The business plan and business planning – words that strike terror onto the heart of many small business owners (and some big ones too!). Most people find this a bigger challenge that actually operating the business.
The truth is you probably have most of the elements of the plan organised. Things like sales targets, budgets, marketing, production etc. Once you put these together in one cohesive document you have a business plan.
Like any plan (say a house plan for example) you start with the end in mind. You need to plan how to get “there” so “there” needs to be well defined. If it’s not you won’t get there. Remember to make your goals holistic. It’s not all about the money – it’s about lifestyle as well – include family, hobbies, leisure time and also your health. Don’t lose sight of why you are doing all this.
Be realistic with your plans, if you are unrealistic you won’t make it. If you aim too low you will never achieve your potential.
Include your team in defining the goals. Without your team on board this is going to be a very lonely and hard journey. You need to make sure that everyone is pulling in the same direction. Use you plan to develop a cohesive statement that everyone can buy into and commit to.
If you don’t know where you’re going your certainly not going to make it. This doesn’t mean that everything will be easy and you won’t deviate from the journey from time to time, or even need to adapt or change your focus, but the most successful people have the end in mind before they start and don’t lose sight of the goal on the road that can sometimes present large challenges.
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