In this Blog we will outline the final 3 criteria of franchisability that follow on from the previous 2 blogs…. Capital – While franchising can be seen as a lower cost way of expanding a business, that doesn’t mean that it is “no cost”. As a franchisor you will need the capital and resources to […]
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Following on from the last blog post, there are yet more criteria that must be met to ensure that you can franchise your business. Differentiation – In addition to all the criteria in the first blog in this series, like any business you must be different enough to be recognisable and to stand out from […]
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While it is initially impossible to determine the franchisability of a business concept without a significant amount of analysis, there are pointers that give a good indication of the feasibility of a company for franchising and the likelihood that it will achieve success as a franchisor. In this Blog we will outline 5 items and […]
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Who else is entertaining your customers? You cannot ignore your competition. They are out there, whether you like it or not and they are chasing your customers – just like you are chasing theirs. You need to know everything you can about them. Keep your friends close and your enemies closer. You can learn a […]
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Unfortunately starting and running a franchise is not a guaranty to untold wealth and riches and there are not guaranties of success. Now, a guarantied success formula would be great, but there is no such thing. But when you look at why businesses fail – certain patterns begin to emerge. Businesses that are aware of […]
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